Habit House — A Summer Filled with Milestones

Ilse Paanakker, Founder of Habit House

Ilse Paanakker, Founder of Habit House

This summer Habit House had the privilege of being a part of the Stern Venture Fellows program. For 10 weeks, we were exposed to bi-weekly workshops, monthly milestone meetings, pitch practice, and went on an impactful trip to Silicon Valley. We were able to achieve a multitude of goals in a relatively short amount of time. Notably:

We expanded our team from one to three full time team members which allowed us to move forward at a more rapid pace.  Not only did this force us to develop operational processes, it also allowed us to have the time to create more impactful content for Habit House members-- we now truly have a powerful product, full of impactful text messages that empower our members to incorporate healthy habits into their daily life. We’re extremely proud of that.

We also trained two Habit Coaches and developed a manual that explains our methodology and response strategy. Having more Habit Coaches on board will allow us to scale over the next few months.

We also prototyped three new formats for our habit accountability check in, tested it with a handful of loyal Habit House members to get feedback, and then pushed the most powerful one live three weeks ago. We’ve been energized by the positive response from our members as it greatly improves the user experience.

What lies ahead is a fall term of scaling the business while being focused on tracking outcomes and measuring our impact. We want to make sure we’re creating a truly powerful product, before we raise funds to further build out our team and technology.

We’re extremely thankful for the opportunity to be a part of the Stern Venture Fellows program. The Silicon Valley immersion trip, alongside the prototyping funds, workshops, and Stern workspace have allowed Habit House to move forward at a much quicker pace.